Here's a good laugh: CBS blames sexism for bad ratings

And the scary thing is, they are serious:


CBS blames sexism for bad ratings

By Joshua Chaffin in New York
Published: June 12 2007 22:27 Last updated: June 12 2007 22:27

Leslie Moonves, CBS chief executive, on Tuesday suggested that sexist attitudes were partly to blame for the faltering performance of Katie Couric, the news anchor he recruited to the network with a $15m annual pay package.

“I’m sort of surprised by the vitriol against her. The number of people who don’t want news from a woman was startling,” Mr Moonves said of the audience’s reaction to Ms Couric, who this month brought ratings for the CBS Evening News to a 20-year low.

He reiterated, however, that he was committed to Ms Couric and that he believed her programme would succeed in spite of its last place standing behind rivals ABC and NBC.
Ms Couric’s gender has been a central issue since CBS poached her from NBC’s Today show a year ago and made her the first woman to solo anchor a network newscast, filling the seat of such legends as Walter Cronkite and Dan Rather.

CBS was hoping to draw younger, female viewers to a US television institution whose audience has halved in the past 25 years.

Ms Couric has managed a 2 per cent increase in women age 18 to 49 since her September debut. However, that has been more than offset by an 11 per cent decline among men over 55, who still constitute the bulk of the evening news’ audience.

Mr Moonves has previously chided critics for scrutinising Ms Couric’s wardrobe and personal life. However, his latest remarks, made during a breakfast sponsored by Syracuse’s Newhouse School of Communications, were his most explicit about gender bias.

They come at a time when New York Senator Hillary Rodham Clinton is testing whether Americans are willing to accept a woman in another authority position – as president.

Linda Mason, head of standards at CBS News, last month told the network’s Public Eye blog: “I had no idea that a woman delivering the news would be a handicap,” and that the public seemed to “prefer the news from white guys”.

In the absence of specific research, some analysts took issue with that argument. “People get news from women all the time – on local news, on morning shows. I’m sceptical of his discovery of sexism,” said Andrew Tyndall, whose Tyndall Report monitors newscasts. He and others have criticised the style of Ms Couric’s newscast, which emphasised soft features over hard news – something CBS seemed to acknowledge this year when it replaced the producer.

“Some of our changes didn’t work,” Mr Moonves said on Tuesday. But he added: “If TV news doesn’t want to go the way of the newspapers, which are declining rapidly, then we have to try change.”


Leslie Moonves is a perfect example of the media elite living in a bubble. He's "surprised by the vitriol" against Couric. I'm sure he would be since he probably does not know anyone at CBS who's voted for a Republican, who has served in the military or who goes to church.

Katic Couric is a bitter liberal partisan. She's also not a journalist. That's why her ratings are low, not her gender.